Shloer
I think the target audience for Shloer is adults, this is because the advert features all adults and the tag line of the drink is ‘Shloer the grown up soft drink’. I think the producers have targeted the audience by having the advert being at a party where there are no children. The group that has specifically be targeted is that they wanted to be seen as trendy I think this is because they want people to think that Shloer is as good as any alcoholic drink such as wine. Shloer is sold in all supermarkets and kept up on a high shelve, I think this is because it’s in a glass bottle. Sometimes you can find the drink at cheaper shops and on market stalls, many supermarkets sell their own flavoured drinks which are similar to Shloer, but these drinks are considerably cheaper than Shloer, therefore I think this is a disadvantage for Shloer. The pricing of Shloer is not cheap so I think they make quite a profit from each bottle that is bought. Shloer use their own slogans which happen to be ‘Shloer the grown up soft drink’ and ‘Get your sparkle!’ so therefore they do not have any copyright issues. They don’t use many colours only white, I think this is because there are a number of flavours of the drink and they have to be careful that the colours can be seen over the drink colour. The logo for the drink is the flavour of the drinks fruit piece floating around and surrounded by bubbles. Every flavour of Shloer has no preservatives, no artificial flavourings, colours or sweeteners and all of the flavours are suitable for vegetarians and contain no fat. Shloer doesn’t have any promotion so I think the drink sells well enough without any promotion.
Vimto
I think the target audience for Vimto is children/teenagers, this is because the advert features pieces of fruit talking to each other. I think the producers have targeted the audience by using talking pieces of cartoon fruit. I don’t think the drink has been targeted at any specific group, I think it is targeted at all children and teenagers because it’s a very popular drink amongst children and teenagers and it’s a drink made with lots of fruit juices mixed together. Vimto is sold in all supermarkets and convenient shops and it is situated 3 or 4 shelves up in supermarkets so therefore it’s within reach of children. Vimto is priced at an average price so I think a small profit is made from each bottle/ can they sell. Vimto uses its own slogan which is ‘Seriously mixed up fruit’ so therefore it does not have any copyright issues. The colours they use are purple, red and green. The logo for the drink is the fruits in the drink with juice running over them, on a purple background. Vimto is made up of Blackcurrant, grape and raspberries, the flavours are also flavoured together along with herbs and spices, as well as drink Vimto makes ice-lollies and sweets. Vimto doesn’t have any promotion so I think the drink sells well enough without any promotion.
Fanta Orange
I think the target audience for Fanta orange is children/teenagers, just like Vimto this is because the advert is an animated advert. I think the producers have targeted the audience by having children and teenagers in the advert. I don’t think the drink has been targeted at any specific group, I think it is targeted at all children and teenagers because it’s a very popular drink amongst children and teenagers. Fanta orange is sold in all supermarkets and convenient shops and it is situated 3 or 4 shelves up in supermarkets so therefore it’s within reach of children. Just like Vimto Fanta orange is priced at an average price so I think a small profit is made from each bottle/ can they sell. Supermarkets sell their own brand of drink similar to Fanta orange but it is very cheap and doesn’t taste as good. Fanta orange uses its own slogan which is ‘More Fanta less serious’ so therefore it does not have any copyright issues. The colours they use are orange, blue, green, white and yellow. The logo for the drink is an orange background with Fanta Orange written on it on an angel, there is also yellow, white and blue and green swirled on the background, As well as that there is a blue shape above the ‘N’. Fanta is from the Coca-Cola company and there are 90 flavours of Fanta worldwide. Fanta orange doesn’t have any promotion so I think the drink sells well enough without any promotion.
Pepsi
Just like Vimto and Fanta orange I think the target audience for Pepsi is children/teenagers, this is because the man featured in the advert is acting childish. I think the producers have targeted the audience by making the man act childish and naughty. I don’t think the drink has been targeted at any specific group, I think it is targeted at all children and teenagers because it’s a very popular drink amongst children and teenagers. Just like Fanta and Vimto Pepsi is sold in all supermarkets and convenient shops and it is situated 3 or 4 shelves up in supermarkets so therefore it’s within reach of children. Pepsi is priced at an average price so I think a small profit is made from each bottle/ can they sell. Supermarkets sell their own brand of drink similar to Pepsi but it is very cheap and doesn’t taste as good. Pepsi has two slogans and these are ‘Max it’ and ‘Max taste- no sugar’ so therefore it does not have any copyright issues. The colours Pepsi use are black, red, white and blue. The logo for the drink is a red, white and blue circle. Pepsi max is similar to Pepsi but it is a low calorie and sugar free drink and it uses all natural flavours. There are two alternatives to Pepsi max and these are Pepsi and diet Pepsi. Pepsi doesn’t have any promotion so I think the drink sells well enough without any promotion.
Coca-Cola
I think the target audience for Coca-Cola is for everyone of all ages, this is because the drink is a very popular drink and there are many varieties and everyone likes at least one flavour of it. I think the producers have targeted the audience by having people of all ages in the advert. I don’t think the drink has been targeted at any specific group, I think it is targeted at all people because it’s a very popular drink amongst children, teenagers and adults. Coca-Cola is sold in all supermarkets, vending machines and convenient shops and it is situated 3 or 4 shelves up in supermarkets so therefore it’s within reach of children. Just like Vimto Fanta orange and Pepsi, Coca-Cola is priced at an average price so I think a small profit is made from each bottle/ can they sell. Supermarkets sell their own brand of drink similar to Coca-Cola but it is very cheap and doesn’t taste as good. Coca-Cola uses its own slogan which is ‘Open happiness’ so therefore it does not have any copyright issues. The colours they use are red and white. The logo for the drink is a red background with bubbles floating and it also has white and yellow stripes on the background, Coca-Cola is joint up written in white across the centre of the background. Coca-Cola is sold in more than 200 counties and is licensed to be sold throughout the world, there are 10 other drinks under the Coca-Cola name and these are’ diet coke, caffeine free, diet caffeine free, cherry Cola, Coke zero, Coke vanilla and special editions with lemon, lime or coffee. Each Coca-Cola drink contains no fat. There are 9 different flavoured Coca-Cola’s which are not sold in the United Kingdom, these are new Coke/ Coca-Cola II, Coca-Cola vanilla, C2, raspberry, M5, blak, citra, light sango and orange. New Coke/ Coca-Cola II is still available in Yap and American Samoa, Coca-Cola vanilla is available in Austria, Australia, China, Germany, Hong Kong, New Zealand, Malaysia and Sweden. Cola C2 is sold in Japan, Canada and United States, raspberry Cola is sold in New Zealand and United States. M5 is available in Spain, Mexico, Brazil, Germany, Italy, Federation of Bosnia and Herzegnovia. Blak is available in United States, Canada, France, Czech Republic, and Slovakia republic, Bulgaria, Federation of Bosnia and Herzegnovia. Cola citra is available in New Zealand, Japan, Federation of Bosnia and Herzegnovia, Cola light sango is only available in France and Belgium. Cola Orange was available in United Kingdom and Gibraltar for a limited time, but it’s available in Germany, Austria, Switzerland and United States. Coca- Cola also has a Cola green tea flavour but it doesn’t state where it’s available. Coca-Cola has promotion from time to time but I don’t think the promotion helps with the sale of Coca-Cola products because Coca-Cola is a very popular drink within itself.
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