Emma: Enerzee is an exciting drink and it’s something new to the industry. Almost all teenagers are too tired and don’t have any energy but seeing that drinking Enerzee gives them a boost and energy is thrilling.
Sophie: I think the logo is interesting because the drink is targeted at girls and the logo is bright and pink and that it also has the female symbol. The colour pink appeals to girls, so therefore I think pink is the perfect colour to use for Enerzee.
April: I think Enerzee is a good idea because a lot of people think its only boys who have long days ahead of them but girls do too and having Enerzee targeted at girls is nice to know that people understand girls have long and hard days too.
Ellie: It’s good to know that when you’re feeling down and have no energy, Enerzee is there to give you a boost no matter what time of day.
Interviews
Chloe
Do you think Enerzee will be successful?
Yes because it will give people of all ages a boost in life and give them energy.
Do you think the drink will be successful with a target audience of 14-18 year olds or would you recommend a different age?
I think the age is just right because Enerzee is made to give you enthusiasm and energy and that is exactly what teenagers need, energy and enthusiasm.
If you were a boy would you still buy Enerzee even though it is targeted for girls?
Yes, because it I wanted the buzz and energy Enerzee gives I would buy it, regardless of its target audience, it also does not state that males cannot buy or drink Enerzee.
Nikki
Do you think Enerzee will be successful?
I think it will be a popular drink, but there is many energy drinks out there so it may not do as well as other like red bull.
What is your opinion of the logo?
I think the logo is good because it shows that the drink is targeted at females. However some people may think it’s sexist because it has the female symbol.
If you were a boy would you still buy Enerzee even though its targeted for girls?
Yes, if I wanted to drink Enerzee I would, there is nothing to stop any gender from drinking Enerzee.
Harry
Seeing as Enerzee is targeted at girls do you feel the drink is sexist?
No because the drink monster is targeted at males in my opinion so having Enerzee targeted at females in a long needed
Do you think Enerzee will attract boy customers as well as girls?
I think at first it will not attract any male customers but as the word gets around it will start to attract more male customers.
Do you think the slogan and name of the drink will tell people the purpose of the drink?
I think it will because the slogan states what the drink does, and the name of the drink is Enerzee and Enerzee rhymes with energy.
Eddi
Seeing as Enerzee is targeted at girls do you feel the drink is sexist?
No because sometime soon I’m sure the brand that brought out Enerzee will bring out a drink targeted for boys, if not another brand will do.
Do you think Enerzee will be successful?
Yes, because it has been a while since a new drink has come out and a bonus is that it’s an energy drink.
The can in pink would this put you off buying Enerzee?
No, because pink is only a colour and it’s only a can on drink you are buying. Some males even like pink so I don’t think the colour will put anyone off.
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