I have researched 5 drink adverts and these are: Shloer, Fanta orange, Pepsi max, Coca Cola and Vimto. The 2 adverts im going to analyse are; Shloer and Pepsi max.
Shloer
The Shloer advert is about adults at a party but not drinking alcoholic drinks, there are 3 main characters in the advert and these are 3 girls.
The mise-en-scene in the advert is a house, a swimming, pool and costumes.
The house is used throughout the advert and this is where the advert is filmed, the swimming pool is in the back garden and is only used at the end of the advert and this is when some men jump into the pool and when the 3 main girls come out of the pool at the end of the advert.
The costumes used in the adverts are dressy clothes such as party dresses and suits, the clothes worn in the advert represent the advert because the advert is about being at a party.
The editing that was done in post-production would be the speeding up of the main characters dancing and when the 3 women come out of the pool at the end of the advert.
There is a variety of shots used in the advert and these are close up’s, long shots, medium close up’s and 3 shot’s. During the advert the camera looks to be on a dolly because it rolls in-between a row of people.
The music used in the Shloer is Frank Sinatra I get a kick out of you, and some of the lyrics in the song are ‘I get no kick from champagne’- champagne is a grown up alcoholic drink and they don’t get a kick from drinking it so instead they drink Shloer.
The narrative of the advert is: the party is quiet and people are just sitting/ standing around talking, the girls then have a drink of shloer and it gives them a buzz and lightens up the party, after the rest of the party see the effect it has in the 3 girls they all want some and by the end of the advert everyone is drinking Shloer and everyone is dancing around. Another narrative of the advert is that you don’t have to have alcohol to have fun.
The advert features adults at a party and they are represented by wearing party clothes they are represented that way because they are at a party and the clothes wore in the advert are typical clothes that are worn to parties.
The target audience for the Shloer advert is adults I think this is because the advert features all adults and there is no children in them, I also this the target audience is adults because the slogan is ‘The grown up soft drink’ I also think this is the way the advert is aimed at the target audience.
I think the advert could be a comedy orientated advert, this is because it’s funny to see the people in the advert dancing in the way that they are.
The Shloer advert doesn’t use any advertising techniques and the message of the advert is that you can still have the same fun when drinking non-alcoholic over alcoholic drinks.
In conclusion I feel that the Shloer advert is successful this is because it gets the message across to the audience that people can have fun without having to drink alcohol, I also think the message is saying that people can have the same fun they have when they have had an alcoholic drink when they haven’t had an alcoholic drink.
Pepsi max
The Pepsi max advert is about a man having a job interview but he trashes the interviewers’ office.
The mise-en-scene in the advert is an office, and costume. The office is where the majority of the advert takes places the rest being in a hall way, which is shown during the rest of the advert. The office is used to conduct the interview in the advert and the hall way is where the interviewee’s are sitting waiting to be called in for their interview.
The costume used throughout the advert is smart clothing, men are wearing suits and females are wearing smart trousers and suit jackets. The clothing worn in the advert is typical clothes worn for a job interview so therefore the costume works well with the advert.
The editing would have been done in post-production, I don’t think there would have been any major editing only little bits like tidying the clip up. There was no speeding up or down edited into the advert as was there no effects added.
There is a variety of shots used in the advert and these are close up’s, long shots, medium close up’s and 4 shot’s. During the advert the camera looks to be on a dolly because it runs smoothly through the people from right to left.
The sound in the Pepsi max advert the speech of the actors, paper being rustled and a can of Pepsi max being open.
I think the narrative of the advert is that Pepsi max will ‘max’ your mood and will make you lighten up and do weird and wacky things such as trashing a man’s office.
The advert features all adults waiting for a job interview, I think the advert contains all adults because they are trying to show that the drink will make you lighten up, and I think the man in the interview who messes up the interviews office shows this. The man in the interview is represented by acting like a child in an important place like at an interview and this shows that he has lightened up.
The target audience for Pepsi max is children, I think this is because the man in the interview is acting like a child, he is misbehaving and trashing someone’s office and this is the behaviour you expect from a child.
I think the Pepsi max advert is a comedy, this is because it’s funny to see the man in the advert acting the way he does, he goes for a pretend job interview and acts as if he was being attacked by the interviewer, this makes the people outside waiting to have their interview uncomfortable so they leave without having their interview. By the end of the advert the man’s friend is the only person left to have an interview and he gets the job.
The Pepsi max advert doesn’t use any advertising techniques and the message of the advert is that Pepsi max will lighten up your mood.
In conclusion I feel that the Pepsi max advert is successful this is because it gets the message across to the audience that drinking Pepsi max will lighten your mood, and make you have fun and act silly.
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